30
Entrepreneurs Supported
companies
InitiativesEntrepreneur Development
NS CHOICE 2025 — Outcome & Impact Report
Phase Two (2025) entrepreneurship development and packaging transformation for Negeri Sembilan products, delivered through PKNNS.
Under the portfolio of YB Tuan Veerapan A/L Superamaniam
Chairman, State Action Committee on Entrepreneurship, Human Resources, Climate Change, Cooperatives and Consumerism
Programme Achievements at a Glance
269
New Jobs Created
93.66%
Revenue Growth
+RM 54.84m uplift
13
Export-Ready Companies
with named markets
75%
New Local / E-Commerce Access
30
Packaging Transformation
23 redesigns + 7 promo kits
6
Shelf-Life Extended
up to 200% (Sacha Inchi)
11+
Exhibitions Joined
local & international
1. Revenue Growth
Sales Before Intervention
RM 58.55m
Sales After Intervention
RM 113.39m
Growth
93.66%
+RM 54.84m
2. New Jobs Created
269 new jobs recorded across NS CHOICE 2025 participants (as of 22 June 2026). Top hiring companies below.
BUBBLES O2 SDN. BHD.
50
OISHY RICH EMPIRE
45
HANA MEDIC SDN. BHD.
25
OMAK JENNY SDN. BHD.
20
CSM DAIRY PRODUCTS SDN. BHD.
18
WINTECH PREMIUM MACHINERY SDN. BHD.
15
PERUSAHAAN AZAN SDN. BHD.
15
MATAF INDUSTRIES
12
GANDA KOTA SDN. BHD.
12
AWIE ENTERPRISE
10
BDI TEGUH ENTERPRISE
10
BENUA TROPIKA ENTERPRISE
8
NK EXCLUSIVE BUSINESS
8
HAZS DAGANGAN
6
SRI ZA HEALTHCARE FOOD SERVICES
5
YONG FIDAH ENTERPRISE
5
REHAN GLOBAL FOOD SDN. BHD.
5
3a. Local & E-Commerce Market Access
75% of companies broke into or expanded new market channels — from e-commerce platforms to modern retail and institutional buyers.
E-Commerce Platforms
TikTok Shop, Shopee, Lazada
- •Benua Tropika Ent.
- •Sirruhu Sdn. Bhd.
- •Shafa Resources Sdn. Bhd.
- •Ganda Kota Sdn. Bhd.
- •Hana Medic Sdn. Bhd.
- •Tishas Food Manufacturing Sdn. Bhd.
- •NK Exclusive Business
- •Faiza Marketing Sdn. Bhd.
Modern Retail
Econsave, AEON, Lotus's, Mydin, ST Rosyam Mart, BS Freshmart, Mesra
- •Ieja Food Industries Sdn. Bhd.
- •Omak Jenny Sdn. Bhd.
- •Hazs Dagangan
- •Awie Enterprise
- •Yong Fidah Enterprise
- •Far Cekap Enterprise
- •Oishy Rich Empire
- •Sazida Global (M) Sdn. Bhd.
- •Perusahaan Azan Sdn. Bhd.
- •Hana Medic Sdn. Bhd.
- •Rehan Global Food Sdn. Bhd.
- •Tishas Food Manufacturing Sdn. Bhd.
- •Sri Za Healthcare Food Services
Institutional / Specialist Channels
ANGKASA, Columbia Asia
- •Hazs Dagangan
- •Perusahaan Azan Sdn. Bhd.
- •Wintech Premium Machinery Sdn. Bhd.
- •Sacha Inchi Superfood Sdn. Bhd.
3b. Export Market Pipeline
13 companies signal export pipeline activity — 12 have named specific target countries. 46.4% show export potential; 42.9% have specific target markets.
| # | Company | Country / Market | Region |
|---|---|---|---|
| 1 | D'Era Pouch Industries Sdn. Bhd. | South Korea | East Asia |
| 2 | Sirruhu Sdn. Bhd. | Brunei, Singapore, Africa | ASEAN, Africa |
| 3 | Far Cekap Enterprise | China, Brunei, Singapore | East Asia, ASEAN |
| 4 | Oishy Rich Empire | Japan | East Asia |
| 5 | Ganda Kota Sdn. Bhd. | Japan, Korea, China, Australia, Indonesia | East Asia, Oceania, ASEAN |
| 6 | Wintech Premium Machinery Sdn. Bhd. | Australia | Oceania |
| 7 | Hana Medic Sdn. Bhd. | Oman, Macao, Myanmar | Middle East, East Asia, ASEAN |
| 8 | Tishas Food Manufacturing Sdn. Bhd. | Brunei, Singapore | ASEAN |
| 9 | Sacha Inchi Superfood Sdn. Bhd. | China, Singapore, Taiwan | East Asia, ASEAN |
| 10 | CSM Dairy Products Sdn. Bhd. | Indonesia, Brunei | ASEAN |
| 11 | Bubbles O2 Sdn. Bhd. | Central Asia, Middle East | Central Asia, Middle East |
| 12 | Faiza Marketing Sdn. Bhd. | Indonesia, Brunei | ASEAN |
| 13 | Omak Jenny Sdn. Bhd. | Asia (broad) | Asia — unspecified |
4. Exhibitions — Local & International
Local
- ▸NS Fest 2025
- ▸Jelajah AEON (AEON Nilai, AEON Shah Alam)
- ▸Karnival Usahawan Desa 2025
- ▸Jelajah Karnival KPDN 2025
- ▸Kuala Pilah Agro Festival
- ▸Sarawak AgroFest 2025
- ▸MAHA 2025
- ▸SELBiz 2025
International
- ▸Malaysia International Halal Showcase 2025
- ▸THAIFEX ANUGA 2025
- ▸Foodex JAPAN 2026
5. Packaging Transformation
Rebranding, thicker/durable materials, Food Act 1983 & Food Regulations 1985 compliant labelling, and more commercial visuals — priming products for larger markets.
Tier 1 Transformation
9 companies
Tier 3 Transformation
11 companies
Tier 6 Transformation
3 companies
Promotional Materials
7 companies
6. Extended Shelf Life
Material upgrades from stickers or PP/PE plastics to Metalized 122# and shrink labels extended shelf life by 2 to 24 months — supporting both retail and export.
Sacha Inchi Superfood12 → 36 months
Cahaya Anis Enterprise6 → 12 months
Hazs Dagangan12 → 18 months
Yong Fidah Enterprise4 → 6 months
Oishy Rich Empire4 → 6 months
Before (months) After (months)Sacha Inchi Superfood: +200%
Company
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Full Outcome & Impact Report (PDF)
Download the full NS CHOICE 2025 Phase Two report — entrepreneurship development and packaging transformation for Negeri Sembilan products.
Source: PKNNS — NS CHOICE Programme Outcome & Impact Assessment, 22 June 2026.